Discovery Insights

"We are in the business of helping consumers explore their world and satisfy their curiosity. We stick to our brand, we stay true to our promise, and our audience stays true to us." John Hendricks, Founder and Chairman, Discovery Communications Inc.

Understanding our audience is essential to our success.

We have created this website to host our key pan-regional research studies. Using cross-market qualitative and quantitative research, we have looked at the impact of social and technological developments in people’s lives.

The reports available here are free to access.